Posting pictures of yourself partying on Facebook or bragging about your lazy Sundays could result in a more expensive insurance premium, it has emerged.
Insurers are planning to introduce 'predictive modelling' schemes - which monitor online data about people's social life and spending - in the UK after studying the results of U.S. trials.
While the firms claim the analysis provides valuable information about customer's health and life expectancy, civil liberties organisations are likely to be concerned about its implication for people's privacy.
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The MSM finally catch up to what was reported in the industry papers almost a month ago about Aviva’s modelling trials. What makes this delicious is the usual added Daily Mail disgust and furore added into the article, it makes the comments always fun to read at the end of the article. This is the first crack in the dam before it comes tumbling into the open and the civil liberty start stirring the pot. It will make waves next year I’m predicting, especially if the model and trials are a success.
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