Research and Markets: What Consumers Want: General Insurance and Life ...

Research and Markets: What Consumers Want: General Insurance and Life Insurance in Australia 2010

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Research and Markets (http://www.researchandmarkets.com/research/420d0b/what_consumers_wan) has announced the addition of the "What Consumers Want: General Insurance and Life Insurance in Australia 2010" report to their offering.

This slide deck provides direct answers to the important questions regarding consumer behaviour towards Financial Services products. This series of reports provides country specific data, set against a global backdrop, to ensure the reader knows What Consumers Want in their area of Financial Services.

Younger consumers are more driven by price when purchasing a general insurance product while older consumers show more motivation to go with an existing relationship with their provider. The youngest consumers rate 'stress-free' and 'simple' highest as important attributes. Concern for an ethical provider also increases with age. Life insurance holding is well below the global average in Australia, with only 27% of consumers holding a life product, compared with 44% globally.

Scope of the report:

• The brief highlights the key findings of The FS Consumer Insight survey for the general insurance and life insurance markets in Australia
• Answers to key questions are provided such as product penetration, channel of choice, reasons for product & provider choice and important attributes
• The slide deck also presents data across income and age groups to strengthen and deepen insight; ensuring analysis is relevant to every sector

Reasons to buy:

• This slide pack provides data essential for FS providers wishing to better understand the needs and demands of their customers
• Uncover white space opportunities across geographies, product sectors, channels and technologies
• Better understand the "size of the prize" dictated by consumer choice and verify or challenge internal assumptions via an independent source

Key Topics Covered:

• What do these data provide?
• Total general insurance market analysis
• General insurance sales channel analysis by opening
• General insurance motivation for account choice analysis
• Important attributes for a general insurance provider analysis
• Total life insurance market analysis
• Channel of opening: term life insurance total market
• Motivation: term life insurance total market
• Important attributes for a life insurance provider analysis

For more information visit http://www.researchandmarkets.com/research/420d0b/what_consumers_wan

Source: Datamonitor

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A good look at the state of the Life Insurance Market in Australia, it's intresting to look at as Australia as they escaped alot of the effects of the credit crunch and the global recession.