ZURICH -(Dow Jones)- Zurich Financial Services AG (ZURN.VX) said Thursday it will begin selling life insurance in the U.S. under the Zurich brand name again.
MAIN FACTS:
- This will be the first time since 2003 that life insurance products will be sold under the Zurich brand name in the U.S.
- Zurich Global Life in North America will have initially two U.S. market offerings - Corporate Life and Pensions, and Affluent Markets.
- Zurich Chief Executive of Global Life North America David Dietz will head up the endeavor. "We will be working closely with key broker distribution channels to custom build and tailor Zurich's initial offerings to meet the demands of their clientele. What's more, Zurich's strong global reach offers the type of network and capabilities that will set us apart from other top life insurers in the U.S. market," Dietz said.
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Intriguing news from Zurich, I don’t see why they’ve decided to re-enter the market after 7 years. Is it because they see it as more competitive with AIG being cut down to size?
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